奢侈品管理

Management of luxury/management de luxe

常見專業(yè)別稱：luxury management，brand management，retail and luxury goods

所屬專業(yè)方向：商業(yè)\管理\金融

專業(yè)簡介

Luxury brands are one of the fastest growing areas of global business. This course is designed to provide participants with the theoretical knowledge and practical skills required to succeed in the management of complex, luxury brands. It develops an appreciation of how luxury brands have evolved over time and place, and introduces the material, symbolic and experiential dimensions of luxury.

Building upon the principles of creating and developing luxury brands the course explores a range of premium industries including fashion, perfume and jewelry, the finest hotels and exclusive clubs, yachts and high-end automobiles.

The course provides a comprehensive grounding in luxury brand equity, portfolios, co-branding, brand extensions and the management of brand heritage, and culminates in the strategic management of the business of luxury.

奢侈品是全球商務(wù)增長最快的一個領(lǐng)域。課程旨在讓學生掌握專業(yè)的理論知識和實踐技能，在復雜的奢侈品牌管理領(lǐng)域取得成功。它展示了奢侈品牌如何演化發(fā)展的時間和地點,并介紹了奢侈品的原材料、品牌標志和經(jīng)驗維度。課程以創(chuàng)造和發(fā)展奢侈品牌的原則為基礎(chǔ)，探討一系列高端產(chǎn)業(yè)包括時裝、香水、珠寶、最好的酒店和專屬俱樂部、游艇和高端汽車，提供了奢侈品牌資產(chǎn),投資組合,聯(lián)合品牌,品牌延伸、品牌管理的綜合專業(yè)訓練,，最終幫助學生實現(xiàn)奢侈品商務(wù)的戰(zhàn)略管理。

核心課程：設(shè)計;時裝設(shè)計技術(shù);時裝與紡織品電腦設(shè)計

大學前學術(shù)準備：有較好的數(shù)學基礎(chǔ)和溝通能力，積極參加各類志愿者活動。在假期、做一些勤工的嘗試。培養(yǎng)自己的領(lǐng)導能力和理財意識。有意識地提高自己的團隊合作能力。

研究與升學方向：

·時尚行銷管理 Fashion Merchandising

·藝術(shù)史批判與保護 Art History, Criticism and Conservation

·市場營銷 Marketing

常見職業(yè)：營銷經(jīng)理 銷售服務(wù)代表 企業(yè)運營經(jīng)理

近似專業(yè)：時尚行銷管理 ?零售,渠道與市場管理

推薦學校：

Business Administration?（Luxury）?

Columbia University?哥倫比亞大學?MBA

MBA(Specializations:?Luxury）?

紐約大學 New York University?MBA

Fashion Design and Merchandising

Kent State University?肯特州立大學?MBA

Wayne State University?韋恩州立大學?MA

Luxury and fashion management

Savannah College of Art and Design 薩凡娜藝術(shù)設(shè)計學院-MFA

https://www.scad.edu/academics/programs/luxury-and-fashion-management

Retail Merchandising and Fashion Product Development?

Ohio University?俄亥俄大學?MS

Textiles, Fashion Merchandising and Design(Concentration: Historic costume and textiles)?

University of Rhode Island?羅德島大學?MS

Fashion Merchandising

Ball State University?鮑爾州立大學?MS

Consumer Sciences(Concentration:Family Resource Management;Fashion and Retail Studies;H......?

Ohio State University--Columbus?俄亥俄州立大學哥倫比亞校區(qū)?MS

Fashion Merchandising

AAU Academy of Art University-MFA

http://www.academyart.edu/academics/fashion/graduate-degrees