10月GMAT作文機(jī)經(jīng)：改變廣告策略.

　　轉(zhuǎn)眼10月已經(jīng)過去了一大半，也迎來了每個(gè)月GMAT機(jī)經(jīng)換庫的日子，10月GMAT機(jī)經(jīng)換庫了，現(xiàn)在就由小編來為大家整理十月份的GMAT作文機(jī)經(jīng)整理，下面是關(guān)于GMAT作文機(jī)經(jīng)的相關(guān)問題，希望對大家有所幫助。

　　【原始】寫的好像是9月機(jī)經(jīng)里面的， 說是6月的時(shí)候 這個(gè)賣車的公司將那個(gè)luxury 的models 放在newspaper 上做廣告，然后在店里賣的時(shí)候也放在顯眼的位置。 而在2月的時(shí)候?qū)nexpensive 的models 也是 做廣告和擺在顯眼的位置來銷售， 結(jié)果發(fā)現(xiàn)在6月的時(shí)候 汽車的銷售賣的要比在2月的時(shí)候。 于是作者就建議一整年里都做這個(gè)luxury model 的廣告 和放在顯眼位置來銷售，一定可以提高利潤。

　　【考古】

　　九月：

　　AWA: autodealer 6月份把luxury line 的車放在prominent position in show room的時(shí)候, combination sale of luxury line and inexpensive cars reaches the highest. 2 月份把inexpensive 的車放在prominent position in show room的時(shí)候，sales不好。所以luxury的車attact potential customer, 以后一直把luxury line的車放在顯眼位置，這樣sales 就會好了。

　　8月：

　　V2：一個(gè)汽車公司的管理者說， 6月份的時(shí)候他們將廣告的重心放在了奢侈汽車上，展覽也以奢侈產(chǎn)品為主，結(jié)果是奢侈產(chǎn)品和廉價(jià)的產(chǎn)品銷量都提高了;2月份時(shí)，他們改變了策略，即將重心放在了廉價(jià)產(chǎn)品上，結(jié)果兩種產(chǎn)品的銷量都下降;管理者因此提議要整年都以奢侈產(chǎn)品的廣告和展覽為主，這樣才能保證那些潛在消費(fèi)者在購買奢侈產(chǎn)品的同時(shí)購買一些廉價(jià)產(chǎn)品。

　　The business manager of a local auto dealership recommended the following in a memo to the dealership’s owners: “During the month of June, when we advertised our luxury automobile models in the local newspapers and placed them in prominent positions on our lot and in our showroom, combined sales for both luxury models and our more inexpensive models reached the highest point for the year. In February, when we focused our advertisements on our inexpensive models and featured them on our lot and in our showroom, overall sales were lower. Clearly, if we want to maximize our profits, we need to put our luxury line front and center in a more prominent position, year-round. The luxury line clearly attracts potential consumers who, once they set foot on our auto lot, purchase a wide variety of automobiles that generate revenue for this dealership.

　　【參考思路】

　　1 非此即彼 (either-or)

　　The business manager simply focuses on the two extremes–that the dealership should advertise luxury vehicles, or that the dealership should advertise inexpensive vehicles. The manager fails to acknowlegde and analyze the possibly of a mixed marketing campaign.

　　2 無關(guān)假設(shè)

　　Advertisements on the luxury automobile clearly attracts potential consumers

　　It should be better evaluated by analyzing the sales data and by asking customers about their purchasing decisions

　　3 錯(cuò)誤類別

　　the author unfairly make the conclusion that advertisements only in inexpensive models caused overall sales were lower. A simple example is that February only has 28 days while June has 30. February also has more holidays like Presidents’ Day on which car dealerships are likely closed, and thus when no sales will take place.

　　以上就是關(guān)于GMAT機(jī)經(jīng)的全部內(nèi)容，考生朋友可以有選擇的看看，最后需要提醒各位的是，GMAT機(jī)經(jīng)雖然會對我們解題有所幫助，但是在考場中即使題目很像也要避免秒選，最后祝大家都能考出好成績。