2017年4月份GMAT作文機經(04.03)（三）.

　　7.題庫9

　　The following appeared in the opinion column of a financial magazine.

　　“On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer.”

　　財經雜志的意見欄(opinion column)：

　　一般而言，中年消費者的零售消費額的39%用于(devote)專賣店的商品何服務。而在年輕一些的消費者中這一比例僅有25%。由于中年消費者的數量在下一10年中將大幅增長，專賣店可以預期他們的銷售額會有大幅增長。進一步，為利用這一趨勢，這些店應該開始將一些吸引年輕消費者的商品替換為吸引中年消費者的商品。

　　According to the argument above, the author recommends that the department stores should replace some of the products intended to attract the younger consumer with product intended to middle-age consumers, and the purpose is to attract the younger consumers whom will devote 39 percent of their retail expenditure to department store products and services when they are middle-aged.

　　This argument is unconvincing for the following logical fallacy.

　　A.Replace the products to attract the younger consumers will not increase the percentage of their retail expenditure to department store products and services when they are middle-aged. Because the percentage of retail expenditure to department store products and services that middle-age consumers devote is fixed, it will not change even the department stores attract the middle-age consumers since they were the young consumers.

　　B.The department stores should place their products in proportion to the percentage of retail expenditure to department store products and services that the middle-age and the young consumers devote.

　　Gratuitious Assumption--"the total amount of money middle-aged consumers spend is similar to the total amount of money younger customers spend" If it were the case that younger consumers spend much more money in total then it could be more important for stores to focus on their business.

　　Either Or Choice--the author assumes that stocking products to attract more middle-aged consumers and stocking products to attract younger consumers are mutually exclusive alternatives. Perhaps it is possible to increase the store&aposs appeal to older consumers without compromising its appeal to younger crowds.

　　Insufficient Sample--the author concludes that all middle aged people will behave as present-day middle aged people do, but perhaps the determination of where to shop is based upon the customer&aposs generation rather than the customer&aposs age. If that were the case then when today&aposs younger consumers become middle-aged consumers they will continue to shop in stores other than department stores.

　　A. Lacking any information concerning respectively the actual amount of retail ecpenditure of both the middle-aged consumer group and the younger consumers, we can hardly determine whether the increase in middle-aged consumers will certainly bring more sales to department stores.

　　B. Furthermore, the arguer fails to consider the fact that different department stores in different locations may have consumers of different age groups.

　　C. Finally, the arguer ignores the possible negative impact on sales brought about by the decrease in the number of young consumers as a resuly of the recommended invertory adjustment.

　　版本一，關于一個grocery retail stores的redesign proposal.

　　前提：這個grocery store的主要客戶是wealthy的;近幾年sales一直都很高，但profit卻下降。于是提議：

　　1. lay off 10 employees at each store

　　2. eliminate expensive product display and free samples

　　3. partnership with a cafe, 在grocery 店里開cafe, because a recent survey shows 他們兩家have similar customers。

　　然后宣稱sales/profit會提高。

　　版本二，以下內容為Greentree Grocery Strore 的Redesign plan

　　Greentree的管理者最近很頭疼，雖然銷售量上去了但是利潤持續(xù)下降，Greentree吸引許多high-class的消費者的主要是他expensive的高檔產品和expert service. 但是這個連鎖店的老板覺得必須cut cost所以決定 lay off 10 employees for each store. 同時 according to a recent survey 另外一家咖啡連鎖吸引的顧客看起來和他家很match，于是老板決定patener with這個cafer chain, create a cafe 臺 in each shop, 覺得這樣可以吸引很多新顧客，從而提高銷量。

　　AA:是一個gym的manager說有機食品的;說一個survey表明大家對吃的健康有興趣.吃有機食品是"吃的健康"的一種.這個地區(qū)目前還沒有有機食品商店,我們要在其他廠商(大概是這個意思,national chain之類的)進來之前建立這些有機食品商店.然后說gym的利潤不佳有一年了,此舉可以增加利潤.

　　版本一，mining technology去年需求下降導致B 公司利潤和股票下降。最近新能源科技表現(xiàn)很好，B 公司應該轉向新能源科技來提高利潤和股價

　　版本二， Last year全國的mining technology都狀態(tài)低迷，而做Renewable energy的公司有不少都挺成功(列舉了一些能源)，因此Blastcom公司認為通過轉變策略，devoting research to renewable engergy來盈利并升高公司股價是一定會成功.

　　版本三， 是說去年能源需求下降，但有一些公司開發(fā)新能源利潤和股票價格都上升了，所以如果B公司也開發(fā)新能源，一定會保證profits和share prices 在未來不受任何decline的影響