GMAT作文機經(jīng)整理：小城市Market公司舉措 提高customer loyalty.

　　3月2日GMAT機經(jīng)已換，澳際小編為大家整理3月份GMAT作文機經(jīng)，由于最近內(nèi)容還較少，考生朋友可以先看看，隨時關(guān)注網(wǎng)站最新的更新。

　　【考古】11月JJ3

　　這是一個由某大型supermarket chain的assistant marketing director向director寫的MEMO.內(nèi)容是:

　　我們在smaller franchise cities的supermarket銷量不足. 經(jīng)過research,發(fā)現(xiàn)是由于customers tend to shop at the local grocery stores. 我們推測這是由于這些local stores多年以來develop了customer loyalty. 如果我們想要變強,就要開始develop我們自己的customer loyalty. 我建議, 拿出公司national wide annual advertisement budget的一半,來投入這些smaller franchise cities的supermarket, 從而develop customer loyalty. 具體的舉措就是:增加我們在local community的investment projects. 舉例:Local soccer club, soccer field, kids camp, etc. 這樣一來,我們的customer loyalty就會增長, 然后我們就可以贏過competitors了.

　　V2

　　MaxxxCo&aposs marketing director did research and suggest to its marketing 首腦 that their franchise in small cities gain less loyalty from local shoppers. Local people prer to shop at local small stores even the MaxxCo&aposs grocery store offer better price and better products. In order to gain profits/loyalty from local people, they should shift half of its advertising budget into local community service, such as sports..., arts museum ..., and schools.... In this way they could contribute to the company&aposs revenue share and industry growing.

　　【參考思路】

　　1. False Casual relationship: 忽略了其他因素，比如交通;做廣告也許效果比develop consumer loyalty項目的效果更好，建操場之類顧客不一定買賬

　　2. All things are equal

　　3. Either or choice： 不是唯一的解決辦法，可以采用促銷兼捆綁銷售的辦法提高顧客忠誠度

　　4. Loyalty 和消費選擇的關(guān)系===沒有詳細論據(jù)

　　5.去搞當?shù)亟ㄔO(shè)不一定可以seen as a local

　　6. 就算seen as a local也不一定提高消費

　　7.消費者的選擇可能是因為其他因素如地點很近，服務(wù)態(tài)度.

　　8. National advertising budget 和 smaller cities franchise supermarket 之間是不是有沖突。即是不是沒有每個small city franchise supermarket 自己本身就是有自己預(yù)算，不能和national advertising budget混合在一起。

　　9. 將資金投入在soccer club and soccer fields 這些方面，到底是怎么投入的?投入的方式不同會有不同的效果?不是所有投入方式都可以增加顧客的忠誠度的。

　　以上就是關(guān)于小城市Market公司舉措 提高customer loyalty的GMAT作文機經(jīng)的相關(guān)介紹，考生朋友可以有選擇的選用，最后祝大家都能考出好成績。